Features

Paste a URL. We read your brand.

Most AI writing tools start with a blank prompt. Heywrite starts with your website. The app reads your site and extracts your brand positioning, value propositions, audience, and the problems your customers face. Every article is built on that foundation.

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Clay website on the left with a clay magnifying glass scanning it, small extracted elements floating out to the right — positioning, audience, pain points, value props as distinct colored clay shapes

What the analyzer extracts

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Brand positioning

How you position yourself in the market. What makes you different from competitors.

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Value propositions

What you offer and why it matters to your customers.

👥

Audience

Who your customers are, what they care about, and how they talk about their problems.

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Customer pain points

The specific problems your audience is trying to solve. This becomes the foundation for topic generation and article content.

Clay cross-section of a website — like peeling back layers, each revealing a different element: positioning, audience, pain points in different colors

Why starting with your URL matters

A blank prompt produces generic content. Your URL produces brand-specific content. The difference is whether the article could belong to any company or whether it's clearly yours.

Every topic suggestion, every article, every internal link decision flows from what the analyzer learned about your brand.

Start with your URL

Paste your website and let the analyzer extract your brand foundation.

Start for free