Features

Blog topic ideas that actually fit your brand

Most topic generators give you "10 tips for [your industry]" that could apply to anyone. That's not a content strategy. That's a keyword slot machine. Heywrite generates topic ideas based on your actual brand, audience, and customer pain points.

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Clay lightbulb with specific topic cards floating out of it, a clay website URL plugged into the base powering it

How the topic generator works

🔍Reads your website

Paste your URL. The app understands your positioning, audience, and customer problems.

Generates matched topics

Ideas reflect your brand and the questions your customers have. A cybersecurity startup gets different topics than a fitness brand. Because the app read both sites.

Two clay websites going into a clay funnel — coming out the other side are two completely different sets of clay topic cards, each matching its source website

✍️You pick, we write

Choose the topics you want. Heywrite writes the full article for each one, with real sources, verified claims, and internal linking.

From topics to published articles

The topic generator isn't standalone. It's step one. Pick a topic, get a finished article in under 5 minutes.

Start generating topics for your brand

Topic ideas matched to your brand, audience, and customer pain points.

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