Heywrite writes articles people finish
Built by a team of marketers who got tired of watching good brands publish bad content.
Our story
Most companies don't have a content problem. They have a quality problem. They publish regularly, invest in SEO, run the playbook — and still watch readers bounce back to Google within seconds. The content looks fine. It just doesn't give anyone a reason to stay.
That's the gap Heywrite was built to close. The team behind it has over 20 years of combined experience in organic growth, and story-driven marketing, with more than a decade spent working with tech startups across the US and EU. The focus was always the same: story that captivates, content-driven organic growth, long-form writing that ranks, and articles that hold attention long enough for readers to actually get something from them.
Heywrite came from a simple observation: most AI writing tools produce volume, not value. The articles they generate are interchangeable — vague, generic, and written for crawlers instead of people. We built a tool that does the opposite. Every article is built around your brand, your audience, and the questions your customers actually have. The result is content that ranks in Google and LLM results, and readers who stay on your site.
To deliver your message, you need to tell a story. And that story needs to captivate. Human minds adapt fast to new environments, and lose interest in dull, lifeless content quicker than most marketers think. If you can spot lazy SEO-focused writing, so can your customers. We built our tool around that idea: we won't produce anything for our clients that we ourselves wouldn't enjoy reading.
Boris Goncharov
Founder, Heywrite
Most AI content is written for search engines. Nobody writes it for readers.
There's no shortage of AI writing tools. The problem is what they produce. Open a random AI-generated blog post and you'll find the same thing: vague intros, recycled advice, paragraphs that sound authoritative but don't actually say anything. Readers notice. They bounce. Google notices that too — and pushes your page down.
Heywrite exists because that cycle is fixable. Articles come out grounded in real sources, with accurate claims, and written so that every paragraph earns its place. The result: content that answers the question a reader actually had, keeps them on your site, and ranks where it matters.